Why intent-matched templates outperform generic replies
A keyword-triggered DM already has an advantage a broadcast message never will: you know roughly what the commenter wants before you reply. A template written for that specific intent — not a one-size-fits-all "thanks for commenting!" — is what turns that advantage into an actual reply or sale.
Seven templates to start from
1. Pricing request — for comments like "price?" or "how much":
"Thanks for asking! Here's our current pricing: [link]. Want a recommendation based on your needs? Just reply here and let me know."
2. Giveaway entry confirmation:
"You're entered! Save this message — we'll DM the winner directly, so keep an eye on your inbox."
3. Discount code delivery:
"Here's your code: [CODE]. It's valid for 48 hours at checkout — don't wait too long!"
4. Waitlist / early-access confirmation:
"You're on the list! We'll message you the moment early access opens — no need to do anything else."
5. FAQ deflection — for repeated questions like shipping or sizing:
"Great question — full shipping details are here: [link]. Still stuck after reading? Reply and I'll help directly."
6. Lead magnet delivery — for comments asking about a free guide or resource:
"Here's the free guide: [link]. If you want the next one when it drops, just reply 'yes' and I'll flag you."
7. Thank-you with a soft next step:
"Thanks so much for the comment — really appreciate it. If you're curious to learn more, here's where to start: [link]."
How to personalize without overcomplicating it
These are starting points, not scripts to send unedited. The highest-converting version of any template is one that sounds like you — read it out loud before you save it, and cut anything that sounds like it was written for a thousand people at once. Because each template is tied to a specific comment intent rather than a blanket broadcast, most of the personalization work is already done by the trigger itself.